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Competition Calls & Farm Equipment Responds

An unexpected phone call spurred fast action that protected the brand while gaining access to an acquisition partner
By Mike Lessiter posted on September 27, 2023 | Posted in Manufacturer & Dealer Issues

Farm Equipment was well ahead in every measurable criterion — advertising market share, editorial pages, ad pages and revenue. Things were proceeding nicely, and I wouldn’t say we were complacent but perhaps a shakeup was needed.


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Farm Equipment Magazine’s ‘Origin Story’

A farmer dabbling in trade publishing & an unpaid printer bill brought Johnson Hill Press 2 key opportunities in the late 1960s
By Mike Lessiter posted on September 26, 2023 | Posted in Best Practices
A publishing genealogist could argue that the family tree of Farm Equipment dates back to 1957, 47 years before Lessiter Media acquired the publication.
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Farm Equipment Best of the Web
This Week

Farm Equipment's Best of the Web: Aug. 18, 2023

August 18, 2023
Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by CLEANFIX .
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Autonomy Report

Sabanto Works to Make Autonomy Affordable, Reliable & Scalable

Swarming farm autonomy company makes push to marketplace, shares vision for the future.
By Noah Newman posted on December 16, 2022 | Posted in Product Innovations & Introductions
It didn’t take long for Sabanto to make its mark in the ag technology industry. The company started building its first autonomy kit from scratch in a 3-car garage in September 2019 and just 7 months later was autonomously planting in the field.
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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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