In the instantaneous industry of equipment sales, the mindset of “I’ll just respond to that tractor inquiry after lunch” lies in the same outdated realm as phonebooks and Blockbuster video stores. Yet with so many online inventories, websites and campaigns to keep track of, dealers are often left chasing their tails on how to reel in — and retain — online leads.
When I was still with Caterpillar, we had developed e-commerce and worked our way through the online parts piece. Many dealers today have capable online parts systems.
Once you decide to own dealership growth, you’re realize quickly that you can’t do it all yourself. You need others at the dealership that you can partner closely with — and they may not necessarily be interested in partnering closely with you. But it must be done to be successful.
Marketing Executive Jeff Bowman of Titan Machinery explains his vision on the things that must change to drive dramatic improvement in dealership performance in the ag equipment industry.
Marketing Executive Jeff Bowman of Titan Machinery explains his vision on the things that must change to get farm equipment dealerships where they need to be.
Follow these guidelines to ensure your video marketing strategy attracts viewers — and Google — and provides your customers with the information they need.
Follow these guidelines to ensure your video marketing strategy attracts viewers — and Google —
and provides your customers with the information they need.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at the preliminary results of the 2024 Ag Equipment Intelligence Outlook & Trends report.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.