With fall harvest mostly complete and the holiday season in full swing, it's prime time to reflect and appreciate. But amidst the flurry of year-end projects — at work and at home — it’s not always easy to find the time or the spirit.
The start of the new year is a great time for reflection. This look back can help us set impactful goals and make informed decisions for the coming year.
It has often been reported that video content has become the preferred source for content consumption for many Americans. With this in mind, it is important to be on the bleeding edge when creating and sending out new video content.
Ben Garton was the leading voice during a roundtable on key performance indicators in marketing at the 2018 Dealership Minds Summit in Iowa City, Iowa. He contributed to what evolved into a fascinating conversation about his leads and what he does with them to ensure they are attended to. Garton is the chief marketing officer for Garton Tractors, a 10-store New Holland and Kubota dealership in California.
WEDA Digital offers a number of package options for dealers, who want a Do-It-For-Me solution for all of their local listings, online reviews, and social media with low monthly subscription pricing.
Vice President Steve Swartzrock shares the reasoning behind Swartzrock Implement's facility for combine storage. This 200 by 300 foot building allows the company to not only store their own inventory, but also to assist their customers with tractor storage which provides a consistent revenue stream, year-round.
Swartzrock Implement in Charles City, Iowa has been around long enough to have experiences the changes to the market brought about by the introduction of the Internet.
As the world around us has become more digital, the way your farm customers seek out information and even interact with each other has changed. They too have become more digital. Farmers aren’t necessarily making their daily trip to the coffee shop to visit with each other anymore.
Proving your marketing ROI, why is it important? For me, I think we’re still fighting for relevance in the industry. Budgets are smaller than we’re used to in other industries. The ability to prove your return on investment on what your ownership is giving you to grow the business is key to growing your marketing department, growing relevance in the industry and growing your budget over time.
Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at the preliminary results of the 2024 Ag Equipment Intelligence Outlook & Trends report.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.