Do you know how many customers that your sales team talks to every week? For many organizations, they don’t know the answer and are leaving thousands of dollars on the table for a competitor to get.
This is the first article in a 3-part series about four key elements of professional selling and marketing: 1) relationship selling tips and strategies, 2) hiring, training and leading a sales force, 3) integrating marketing and sales teams to perform as a whole unit, and 4) tips and strategies to measure sales and marketing effectiveness and performance.
“I’ve seen more engagement of guys selling construction that would typically just stick in their little lane in ag. They’re more comfortable because they’re not having to go through the price books. When you have a quote tool, that makes it less intimidating”
Last week I was on the road traveling in western Minnesota visiting dealers, manufacturers, service providers and even an impromptu stop at Alexandria Technical & Community College to check out the diesel mechanic program. Despite the hard year that North American farmers — and thus farm equipment dealers — have been having, nearly everyone I visited with seemed upbeat and relatively positive. Harvest is going to be a race against time this year.
If you’re in business, you won’t last long without a website and your website won’t work for you unless you have a solid plan for search engine optimization. To reach potential customers and clients, you need to follow SEO best practices so you can rank for search terms related to what you offer.
Attendees sat down at Dealership Mind Summit 2019 to discuss how they optimize a sales team’s time spent at the farm — from building personal relationships to something as simple as a photo.
We all know that marketing can only go so far. Marketing is a tool to bring you leads and foot traffic. But, marketing alone cannot close a sale. That is why you spend so much money on experienced sales staff with connections in the marketplace.
March's National Cover Crop Summit, a three-day virtual "summit" experience for farmers and dealers, earned a 99% satisfaction rating. For three days in August, it will be able to view again — here's how to utilize it.
“The i3 relationship gives our dealers an opportunity to be more proficient with digital, while giving existing digital users options to evaluate their current digital processes,” says Ralph Gaiss, CEO of NEDA.
A year ago at the Summit, we talked about marketing’s role in filling the customer pipeline for the sales team and how to build out qualified leads using data. But the work doesn’t stop there.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at the preliminary results of the 2024 Ag Equipment Intelligence Outlook & Trends report.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.