The 12-part series features interviews filmed on location with the leadership teams of the 2022 Dealership of the Year recipients, Riechmann Bros. and First Choice Farm & Lawn.
One of First Choice Farm and Lawn’s guiding principles is staying positive and being their for their customers and doing the right thing — every time. Owners Ron and Don Parks discuss how they’ve instilled this mindset in the staff across all locations.
Upon graduating from the Univ. Tennessee at Martin in 2009, Ron Parks got a job working for Danny Montgomery, who owned a Kubota dealership in Union City, Tenn. Three years later Ron reached out to his brother Don, who was working as a financial advisor, with the news that there was an opportunity to purchase the dealership.
First Choice Farm and Lawn owners Ron and Don Parks share their top metrics for success, including absorption and if net profit is exceeding gross revenue. If it is, they consider that healthy growth.
Since acquiring the business 10 years ago, owners Ron and Don Parks have expanded the business from 1 location to 6. All locations have either gone through a renovation process or have been built from the ground up.
First Choice Farm and Lawn owners Don and Ron Parks discuss how having a diversified customer base — ag, construction and rural lifestyle — has helped the dealership balance the business. When the ag business is down, for instance, often the construction or rural lifestyle side is doing well.
Upon graduating from the Univ. Tennessee at Martin in 2009, Ron Parks got a job working for Danny Montgomery, who owned a Kubota dealership in Union City, Tenn. Starting off in the parts department, Ron quickly worked his way up into a sales and management role.
For 100 years, Riechmann Bros. has been serving customers in Southern Illinois, and the dealership’s focus on customer satisfaction has led to success for the 4-store dealership.
For 100 years, some combination of Riechmann brothers has been serving Okawville, Ill., and the surrounding communities. Today, the third and fourth generations are working in the business and make up the dealership’s board.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at the preliminary results of the 2024 Ag Equipment Intelligence Outlook & Trends report.
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