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Looking Back: From Dreaming Farm Boy to Equipment Dealer

A Look Back on Farm Equipment History with: Tim Brannon, Owner, B&G Equipment, Paris, Tenn.
October 10, 2023 | Posted in Best Practices
This toddler started in the sandbox pushing toy tractors around in my first “farming” enterprise. The toy tractors would later turn into real ones and all through school days the library had a well-worn path to the magazine section.
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Kanicki Shares Formula, Results for Farm Equipment

Following is an excerpt from Executive Editor Dave Kanicki’s farewell blog in 2020
By Dave Kanicki posted on September 27, 2023 | Posted in Best Practices
When I joined Lessiter Media in 2005 as an editor for Farm Equipment and Ag Equipment Intelligence (then called Ag Industry Watch), I believed a big part of my job was to be an advocate for farm equipment dealers.
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Competition Calls & Farm Equipment Responds

An unexpected phone call spurred fast action that protected the brand while gaining access to an acquisition partner
By Mike Lessiter posted on September 27, 2023 | Posted in Manufacturer & Dealer Issues

Farm Equipment was well ahead in every measurable criterion — advertising market share, editorial pages, ad pages and revenue. Things were proceeding nicely, and I wouldn’t say we were complacent but perhaps a shakeup was needed.


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Farm Equipment Magazine’s ‘Origin Story’

A farmer dabbling in trade publishing & an unpaid printer bill brought Johnson Hill Press 2 key opportunities in the late 1960s
By Mike Lessiter posted on September 26, 2023 | Posted in Best Practices
A publishing genealogist could argue that the family tree of Farm Equipment dates back to 1957, 47 years before Lessiter Media acquired the publication.
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Looking Back on ‘A New-Era Contract’

By Mike Lessiter posted on September 21, 2023
This year marks 55 years of Farm Equipment magazine and 20 years of ownership by our family-run company, Lessiter Media. Below is my first column (“A New-Era Contract”), from the August/September 2004 edition, written weeks after acquiring the magazine.
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Lessiter Media Partners with NAEDA’s Equipment Dealers Foundation to Raise Scholarship Funds

Portion of proceeds from October/November Issue of Farm Equipment to be donated for scholarships celebration of Farm Equipment Magazine’s 55th Anniversary
August 28, 2023 | Posted in Dealer News
Lessiter Media will donate a portion of the proceeds from its upcoming October/November issue of Farm Equipment, which will be matched by the Equipment Dealers Foundation, with the sole purpose of assisting in the training, re-training and advancement of employees or potential employees of farm equipment dealers through the Equipment Dealers Foundation Scholarship Program.
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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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