Internet

Looking Back: A North American, International & Company-Store Dealer Exec

A Look Back on Farm Equipment History with: Stacy Anthony, CEO, AgRevolution LLC, Evansville, Ind.

September 5, 2023 | Posted in Precision Ag Sales & Service

I have been reading, learning and engaged with Farm Equipment (FE) Magazine for more than 30 years. FE is always the “go-to” source when you want to see what is going on and when you want to share exciting news with your friends in the industry.

Looking Back: RDO Equipment’s Take on the Last 55 Years

A Look Back on Farm Equipment History with: Daryl Shelton, RDO Equipment Co.’s Executive Vice President of the Agriculture Division, Fargo, N.D. (Farm Equipment Dealership of the Year Alumni Group)

September 1, 2023 | Posted in Precision Ag Sales & Service

In some ways, the dealer’s business is completely different; in others, it’s entirely the same. It’s all about the people who farm the land.

[Video] Adjusting Business Practices to Match the Current Market

October 1, 2018 | Posted in Best Practices, Used Equipment Remarketing, Dealership Marketing

Swartzrock Implement in Charles City, Iowa has been around long enough to have experiences the changes to the market brought about by the introduction of the Internet.

Customer Intelligence Special Report: CRM

Dealers Not Taking Care of Business with Sales Leads

By Jaime Elftman posted on January 1, 2015 | Posted in Operations & Finance

Sales lead generation is a vital part of Customer Relationship Management (CRM) systems, where software is used to organize, automate and link all interactions with customers. This has become increasingly important with the emergence of the Internet.

Customer Intelligence Special Report: CRM

Recognizing the 'Zero Moment of Truth'

By Mike Wiles posted on January 1, 2015 | Posted in Operations & Finance

The marketing environment has radically evolved in all industries with the advent of the Internet. Because the changes were more abrupt and well defined on the customer side of the equation, many dealers may not fully understand what has transpired over the last decade.

Dealership Minds 2014 Video

Internet Changing the Business of Farm Equipment Dealers

February 9, 2014 | Posted in Best Practices

Derek Gregorek, Inventory Manager at Champlain Valley Equipment (headquartered in Middlebury, Vt.), gives a brief overview of how he sees the Internet has changed the landscape for farm equipment dealers.

Wider World of Business

Marketing Matters: Climate Change

Build sales by reacting to shifts in weather and embracing demographic changes and new consumer purchasing trends.

By Michael Turley posted on July 21, 2011 | Posted in Dealers on the Move

Build sales by reacting to shifts in weather and embracing demographic changes and new consumer purchasing trends.

Blog Disputes John Deeres View of History

March 23, 2011 | Posted in Manufacturer News

In his March 22 blog at www.no-tillfarmer.com, Executive Editor/Publisher Darrell Bruggink responded to a claim that John Deere had pioneered the no-tillage practice.