Home / Topics / Dealership Marketing

Dealership Marketing
Dealership Marketing RSS Feed RSS

Sara-Hey.jpg

Achieving Peak Performance: What Should I Be Marketing If I Don’t Have Inventory?

Find creative ways to market your other departments when new wholegoods inventory is hard to come by.
By Sarah Hey posted on August 30, 2021 | Posted in Best Practices, Dealership Marketing

You can’t get units to sell, but you have customers calling, emailing and waltzing into your dealership, asking you to take their cash. What’s a dealership owner or manager to do? Should you stop marketing if you can’t get wholegoods inventory to sell?


Read More
Fennig-Equipment-dealership-building.jpg

Fennig Equipment Finds its Niche as Shortline Only Dealer

Gary Fennig, co-owner of the 2-store shortline-only dealership in Ohio, started Fennig Equipment in 2011 after a meeting with Yetter Farm Equipment during a farm show in Fort Wayne, Ind.
By Kim Schmidt posted on August 24, 2021 | Posted in Best Practices, Niche Equipment Markets, Dealership Marketing
After 21 years working as a parts manager for an AGCO dealership, Gary Fennig left the dealership to go help with the family’s crop insurance business. But he didn’t stay away from selling equipment long, starting Fennig Equipment along with brothers Mike, Todd and Ryan, just a year later in 2011.
Read More
Sydenstricker Nobbe Partners leadership group
Dealership of the Year 2021: Sydenstricker Nobbe Parters

Dealership of the Year: Sydenstricker Nobbe Parters Video Series

July 2, 2021 | Posted in Dealer Succession, Dealer News, Dealership Marketing
Bringing two strong family businesses together can be messy. Trying to unite two cultures and two ways of operating the business into one isn’t without its challenges. But, for Sydenstricker Nobbe Partners (formed in January 2020 through the merger of Sydenstricker Implement Co. and Wm. Nobbe & Co.), year one of the merger proved not only to be a success but the team got there with little to no drama.
Read More
Business Technology Special Report

4 Changes Dealerships Must Make to Stay Connected to Customers

Customer 2.0 is here and is a mobile customer, who has different communications expectations.
By Jordan Gaal posted on May 30, 2021 | Posted in Best Practices, Dealership Marketing
Life looks a lot different, even as the world starts to return to “normal.” Customers and employees have a new expectation for connecting with dealerships and their employers. 


Read More
Business Technology Special Report

Taking CRM to the Next Level

When used consistently, a customer relationship management system can help improve lead generation, feed marketing automation and increase sales.
By Kim Schmidt posted on May 29, 2021 | Posted in Best Practices, Dealership Marketing
Customer relationship management — or CRM — software isn’t new and has been covered in the pages of Farm Equipment several times over the years. But the benefits bear repeating, and the system is only as good as the information you put into it — garbage in, garbage out as the saying goes.
Read More
Special-Report-Selling-ROI_FE_0121_lead-art.jpg
Special Report

How Dealers Can Use ROI to Sell More than Farm Equipment

To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
By Kim Schmidt | Posted in Best Practices, Department Management, Dealership Marketing
With each new product launch and update, farm equipment is becoming more sophisticated. As the equipment you’re selling becomes more complex, so does your approach to selling it.
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More

Farm Equipment Videos

View More
Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

Machinery-Scope-Finance-Scope.png

Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
View More